As a growing number of cultural tourists place high priority on learning,
first-hand experience, and reflection, museums are emerging as an
important cultural tourism resource and tool to increase cultural knowledge.
Bukchon is a historical place that can be traced back to the Joseon
Dynasty. Today, it is an urban hanok(traditional korean house) cluster of
unique architectural value that can't be seen anywhere else. It is also an
area with actual residents. Such a historical and cultural background is
making this area a center of culture and art, and it has given Bukchon the
unique feature of a living museum cluster revolving around the
Samcheong-dong and Gahoe-dong areas.
This paper provides the basic framework with which to leverage the
potential of Bukchon's ‘contents’ given its special cultural features and
aims to explore ways of transforming Bukchon into a cultural tourism
resource based on the area's many museums.
To this end, this paper first looks at the role and function of the
museums, especially their features as a cultural tourism resource. Then,
based on the implications derived from the case studies of other local and
foreign museums being used as a cultural tourism resource, we propose the
following strategies to leverage Bukchon's museums' potential as a cultural
First, strengthen local capacity and develop local community programs
that encourage active participation and exchange of residents.
Second, create a Bukchon Museum Festival, etc., as a joint promotional
effort between Bukchon's museums so as to develop a Bukchon brand that
reflects the area's uniqueness.
Third, integrate the operation and marketing efforts of Bukchon's museum
programs based on sharing and collaboration between museums.
Fourth, construct a hanok museum that can serve as a museum
headquarters and which can operate as a hanok multi-complex that can
hold exhibitions, performances, and other activities.
Fifth, develop courses and 'storytelling' that combine museums,
exhibitions, traditional workshops open to visitor participation, various
cultural facilities and historical sites, local culture, etc.
The integrated management of tangible and intangible heritage and the
active participation of the local residents will be central to successfully
transforming Bukchon's museums into a cultural tourism resource. Also, the
continuous development of Bukchon's museums will require a
community-centered approach, human-oriented storytelling, ergonomic
design, and a cultural eco-system-friendly approach.